This business style was suggested by Aleхey Khokhlatov. This special way of running a business is a compilation of various activities which implies a complete feeling of one’s own business without boredom of daily routine and arranging trivialities.
Why not a business but an action? An English word “business” in a Russian translation means something connecting only with money. A formula “goods-money-goods” lacks some spirit of business and trade activities peculiar to the Russian business culture of XIXth century. That spirit implied nobility, business etiquette, social responsibility, charity, a power of a word etc. Business in sake for business is a wrong thing as well as money. Both are tools for realizing one’s dreams and achieving goals.
Money and business can’t be a life goal. A goal is a purchase bought for that money or a dream realized. But an ACTION is not only a goal like money but also a process - all that unites people and contributes to creative self realization and filling one’s life with happiness. A profit should be a tool but not a goal. Is an action bigger than a business? An action is not seeking money, it has a goal and tools combined. People’s interaction is more valuable than a profit.
Please, compare your associations when pronuncing two answers to the question: ”What do you do?” 1) “I am a businessman” and 2) “I am busy with actions”. The second answer is more vivid, right?
Each job connected with communication is interesting and important having various advantages (we should be objective: we cannot say - it is a good or bad job). Here we are not going to classify jobs by their level of importance.
Let us characterize the features of the “tete-a-tete” business.
It may sound utopian, nevertheless, we are, step by step, getting to know this model better. In the long run, you will be able to asses if it meets all requirements.